Nissan Leaf is losing ground to its hybrid competitor the Chevy Volt. In fact, some report that Volt has been kicking Leaf's butt -- or at least blowing Leafs off of the lawn?
So Nissan has decided to take on Volt the old-fashioned way: with a TV spot that CNET featured this morning and that will air on June 12 during the NBA Finals.
Imagine a world where all our appliances are gas-powered and you've got the world Nissan wants us to think we live in.
The ad is funny, inventive, even a little steampunk.
While it's message is delivered in a tongue in cheek manner, it is also a little disingenuous. Most of your all-electric Leaf mileage will be powered by dirty coal.
Nevertheless, its a spot that will no doubt have people talking, much like last year's Polar Bear ad.
Here is the 60-second version:
Challenging assumptions about how we live on the earth and protect our environment.
Showing posts with label BEVs. Show all posts
Showing posts with label BEVs. Show all posts
27 May 2011
01 October 2010
Green Skeptic Friday LinkFest - 10/01/10
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| The Cupcake Lady's Truck. (from MessyandPicky.com) |
Here are a few stories that caught The Green Skeptic's eye this week:
According to Earth2Tech cleantech investing is not working for most investors, alas.
The Washington Post shared some lessons from Philadelphia's Cupcake Lady from Cupcake Lady.
A123 Systems to be first to prove cleantech can produce billion-dollar corporation's in New England? AONE
More on batteries and electric vehicles in particular: Electric vehicle collaboration: Better Place and GE to partner on battery financing, tech development and more.
How about wireless charging? WiTricity announces 1st big auto industry partner for wireless car charging and raised $15.5M. WiTricity
Toward Demand Response 2.0 from Greentech Media: DR 2.0
Have a great weekend everybody.
10 September 2010
Nissan LEAF Polar Bear Commercial
How many of you caught this Nissan LEAF polar bear commercial during last night's Saints-Vikings game? I know some environmentalists will hate this, but I think it's very clever.
Related articles by Zemanta
- Nissan Leaf Is All About The Polar Bear Hugs (gas2.org)
- Nissan Leaf - Polar Bear - (2010) :60 (USA) (adland.tv)
- Video: Nissan and this polar bear want to love you, if you drive a Leaf (autoblog.com)
- Nissan Leaf Polar Bear Commercial Ends With An 'Awwwww...' (ecorazzi.com)
- Bear Thanks Man For Helping Stem the Tide of Melting Icebergs (adrants.com)
- Dying polar bear travels thousands of miles to thank man for buying an electric Nissan. (copyranter.blogspot.com)
Labels:
BEVs,
Electric Vehicles,
Nissan,
Nissan LEAF,
Polar bear,
Video
03 August 2010
Not Electrified by Volt: Green Skeptic on Fox Business
I appeared on FOX Business with Stuart Varney and Company this morning, talking about GM and the Chevy Volt. Here is the video:
And here is a link, in case your browser doesn't support the format: Green Skeptic on Fox Business
And here is a link, in case your browser doesn't support the format: Green Skeptic on Fox Business
Related articles by Zemanta
- Test Drive the New Chevy Volt With Me (biggreenpurse.com)
- What GM gets from investing in hybrid startup Bright Automotive (csmonitor.com)
23 July 2010
Green Skeptic Friday LinkFest - 07/23/10
Applied Materials ($AMAT) gave the ax to its thin-film solar business, laying off 500, according to a report in VentureBeat, which could be a blow to Green Skeptic fav First Solar ($FSLR) and other thin-film companies: Thin Film Solar.
A new report from Navigant Consulting describes how US Utilities need clean energy to remain competitive: Utilities.
A piece in the New York Times on privacy and social networks is a must-read: "The Web Means the End of Forgetting".
Green Skeptic favs Silver Spring Networks and EnerNoc ($ENOC) made Greentech Media's Top 10 Green Incumbents List: Top 10 Green.
Another Green Skeptic favorite, Cree, extended its LED market leadership with what it calls the industry's most color-consistent LEDs (press release): $CREE.
No surprises really that China topped the US in energy use. The first time since the early 1900s that the US has not been the top energy consumer: China.
Earth2Tech's Katie Fehrenbacher compares plug-in car chargers: Design Battle: How The Plug-In Car Chargers Compare, while Philly-based and self-proclaimed "cheap electric car maker" BG Automotive gave up the game (a wee too early, in my opinion): BG bites dust.
Senator Mark Udall Co-Sponsors The Startup Visa Act of 2010.
And, finally, the Climate Bill officially died as Senate Dems determined it could get no power, Captain: Climate Fail.
(Disclosure: I hold long positions in FSLR, CREE and ENOC. This post is for informational purposes only and is neither intended to be investment advice nor an offer, or the solicitation of any offer, to buy or sell any securities.)
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