"It Was Twenty Years Ago Today..." The Green Skeptic at 20

Today, twenty years ago, I typed out my first blog post with a mix of uncertainty and conviction. “Why Blog? and Why The Green Skeptic?” the title asked—questions that would shape my next decade and a half of writing about environmental pragmatism, clean energy, and social innovation.

As The Green Skeptic, I carved out a unique space between environmental advocacy and market-based pragmatism. Working at The Nature Conservancy then, I saw firsthand the need for voices that could bridge ideology with practical solutions. One of my most effective early posts, “Caring, or A New Conservation Ethic,” first posted in 2005, challenged traditional environmental messaging and advocated for a more inclusive approach to conservation that acknowledged economic realities and people’s concerns. 

A 2008 post, “What We Talk About When We Talk About Protecting and Saving,” argued that everything we thought about saving or protecting ecosystems and habitats was wrong and we needed to unleash human creativity to find new technological solutions as well as new ways of living with nature.

The blog evolved to tackle emerging challenges and opportunities. My piece, “The Coming Disruption—Lead It or Follow It,” from 2011, argued that partisan ideology on both sides was getting in the way of facing the systemic problems of our way of life. (Still true today!) Another 2011 post, “A Tale of Two Cleantech Companies” offered a critical analysis of what worked—and what didn’t—in the emerging green economy, a deep dive I explored in a case study format at the IMPACT investor conference that year. Exploring the intersection of faith and environmentalism in a two-part post on “The Evangelical Environmental Movement” sparked important conversations about building broader coalitions for climate action.

Some of my proudest moments came from highlighting changemakers like Kalyan Paul and his work with Grassroots International, showing how social entrepreneurship could drive sustainable development. The post “What Keeps You Up at Night?” resonated deeply with readers, examining the personal stakes of environmental challenges. My analysis of “Philanthropy & Environmental Change” pushed for more effective deployment of charitable resources to support environmental causes. (It also led to my being introduced to the woman who is now my wife.)

As clean technology and social entrepreneurship emerged as critical areas of interest for me—I moved from the Conservancy to the social venture capital organization Ashoka, and then into my own consulting practice, VerdeStrategy, before landing with EY’s cleantech and power and utilities practices—expanding the blog’s focus into these areas. This evolution led to unexpected opportunities, including a three-year run as a commentator on Fox Business with Varney & Co., where I brought these nuanced perspectives to a broader audience.

The Green Skeptic on Fox Business in 2010

For ten years, I maintained a steady dialogue with readers about everything from microfinance innovation to personal environmental choices, as captured in posts like “Falling Up, Or The Choices We Make May Be Our Own,” part of which led me to write a short memoir called Falling Up, several years later. The blog became a space not just for commentary, but for imagining better futures, exemplified in pieces like “IMAGINE The Man Who Cared,” my reflection on John Lennon’s inspiring legacy of activism. Another post explored the impact of one of my boyhood heroes, Roberto Clemente, who died tragically trying to deliver aid to earthquake victims in Nicaragua. 

While The Green Skeptic’s final post came in September 2019, its spirit of questioning assumptions and seeking practical solutions lives on in my current writing—from regional features and profiles in Berkshire Magazine to exploring new frontiers in psychedelic-assisted therapy for Terrain.org and Lucid News. I still have another, occasional blog, Scott Edward Anderson’s Poetry Blog, where I post mostly about poetry, and my essays are regularly published in various publications.

The media landscape has transformed dramatically since 2004, with Substack and Medium newsletters replacing individual blogs. But that early blogging experience taught me something invaluable: the power of putting thoughtful perspectives into the world without perfectionism getting in the way.

Twenty years later, we need independent voices willing to challenge assumptions and bridge divides more than ever. So, here’s to The Green Skeptic—not just for what it was, but for how it helped shape the conversations we’re still having today about building a more sustainable future.