So Nissan has decided to take on Volt the old-fashioned way: with a TV spot that CNET featured this morning and that will air on June 12 during the NBA Finals.
Imagine a world where all our appliances are gas-powered and you've got the world Nissan wants us to think we live in.
The ad is funny, inventive, even a little steampunk.
While it's message is delivered in a tongue in cheek manner, it is also a little disingenuous. Most of your all-electric Leaf mileage will be powered by dirty coal.
Nevertheless, its a spot that will no doubt have people talking, much like last year's Polar Bear ad.
Here is the 60-second version:
