Nissan Leaf is losing ground to its hybrid competitor the Chevy Volt. In fact, some report that Volt has been kicking Leaf's butt -- or at least blowing Leafs off of the lawn?
So Nissan has decided to take on Volt the old-fashioned way: with a TV spot that CNET featured this morning and that will air on June 12 during the NBA Finals.
Imagine a world where all our appliances are gas-powered and you've got the world Nissan wants us to think we live in.
The ad is funny, inventive, even a little steampunk.
While it's message is delivered in a tongue in cheek manner, it is also a little disingenuous. Most of your all-electric Leaf mileage will be powered by dirty coal.
Nevertheless, its a spot that will no doubt have people talking, much like last year's Polar Bear ad.
The New York Times reported on the US Energy Department's prediction that the price of natural gas and electricity will be low over the next quarter-century, and crude oil will become more expensive but not radically so, contradicting some widely held notions: The Energy Future Ain't What It Used To Be
The myth of China’s switch to so-called clean energy has been "blown right out of the water," according to research by HSBC Bank: China's Coal Rush
One of our favorite green bloggers, Shari Shapiro, sheds light on the green impact of the stimulus: It's the Economy, Stupid
Kleiner Perkins debunks rumors that they are getting out of the greentech investing business. Greentech Media reports the firm made an investment in home energy efficiency player OPower as part of a $50 million round (along with Accel and NEA), and has joined Google Ventures investing in solar SaaS firm Clean Power Finance.
Finally, Heidi Moore, our favorite self-professed "handmaiden to capitalism," pointed us to this hilarious Xtranormal video about the plight of reporters faced with PR agents from hell:
How many of you caught this Nissan LEAF polar bear commercial during last night's Saints-Vikings game? I know some environmentalists will hate this, but I think it's very clever.
