21 December 2007

Philanthropy 2.0: America's Giving Challenge

The Case Foundation and Parade Magazine has launched America’s Giving Challenge and will award $500,000 to nonprofits whose supporters attract the most unique donors to their cause using new and innovative online tools.

To "champion a cause" you must be a legal U.S. resident aged 13 years or older, using a valid credit card or other form of payment accepted by donation processing partners Network for Good and GlobalGiving.

There are two ways to participate:
Champion a Cause and have the chance to get $50,000 for the charity of your choice. The eight individuals whose charity badges attract the most unique donors through the America’s Giving Challenge will get $50,000 for their cause.

Give to a Cause and help the charity you care about get $1,000. The 100 nonprofits with the greatest number of unique donations made to them through America’s Giving Challenge will each get $1,000.

The Challenge will close January 31 at 3pm EST.

Check out the video one of GlobalGiving's staffers posted on YouTube:

Very cool stuff. And just in time for the holiday season you last minute shoppers!

(Disclosure: My longtime pal, Lee Kravitz, was editor of Parade when this partnership was begun. He has since left the magazine.)

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