Joel Makower, in his blog Two Steps Forward, writes about a new organization ecoAmerica and their desire to reengage Americans to support sustainability and protect our natural heritage. The group's challenge to the environmental movement is provactive and timely:
The question of how to engage Americans on pressing environmental issues is a perennial one. Arguably, environmental activist groups haven't made much traction. After more than 35 years since the birth of the modern environmental movement, the major green nonprofits cumulatively engage only 3 million to 4 million Americans -- the roughly 1% of Americans who appear on the groups' mailing lists.
It's no wonder, then, that the environment ranks near the bottom of issues about which Americans are concerned. And it explains why environmentally proactive political candidates don't run on those issues -- and why conservative politicians, as a rule, can run roughshod over the planet with impunity.
A group called ecoAmerica -- "the first environmental non-profit with a core expertise in consumer marketing" -- is looking to change all that. Armed with a half-million dollars in market research and out-of-the-box -- for enviros, at least -- thinking, the group hopes to engage "environmentally agnostic" Americans to support green causes "as a personal and public policy priority."
Read the full article: Makower
More about ecoAmerica
Categories: environmentalism, sustainability, conservation ethic, marketing, green consumer