Mosaic Shows Crowdfunding Cleantech May Get Its Time in the Sun

"The road is paved with ideas -- good, bad, and disastrous," I wrote in a blog post about how I nearly started The Disaster Channel, a 24-hour cable network devoted entirely to disasters and their impacts.

Ideas are a dime a dozen. Timing is worth a lot more.

When I set out to develop my green energy web marketplace, variously called "Seat 28B" and "VerdeInvesting," among other names, it was the fall of 2008. 

That's right the fall of 2008. Should be a capital letter on that Fall, maybe even all caps, FALL of 2008.

What seemed like a great idea that summer -- actually, it was an evolving idea that I and my friend Lucinda had as far back as 2006, only then it was for conservation projects -- turned into a really good idea whose time had most decidedly not come by that Fall.

The collapse of the financial markets and downwardly spiraling oil prices conspired to make timing for that idea um, to say the least, problematic. 

Add to that mix the SEC challenges raised early on by the venerable Steve Goodman at Morgan Lewis, and we had a kind of perfect storm against our retail alternative energy investing business. 

As I've said before, we were too small to fail, hadn't taken anyone's money and hadn't hired anyone, so it was fairly easy to downshift and turn it into a consulting practice. 

I still believe the idea of a web marketplace for cleantech is a good one. And this week proved it, as Mosaic, which I've written about here back when they were SolarMosaic, fully funded four projects in its first day of activity.

Mosaic connects ordinary investors to high quality solar projects. Their mission is "to open up clean energy investing and fundamentally change the way energy is financed."

The economy is still bad and some seasoned investors are starting to move away from cleantech. So what's different and why is Mosaic working?

The JOBS Act. 

In 2012, President Obama signed into law the JOBS Act, which stands for Jumpstart Our Business Startups, effectively making it easier for public solicitation by private companies raising money.

The SEC still has to file some rules on the matter, which it didn't do within the 270 days they were given to do so by Congress. Mosaic does not have an official approval from the SEC, but worked with state officials to open their platform to residents of California and New York.

Mosaic had a private launch in early 2011. Since that time it has raised $1.1 million from 400 or so investors and funded 11 projects. This week, they raised $300,000 in 24 hours to fund 4 projects. 

Crowdfunding for cleantech may yet get its time in the sun.

Upcoming Event: Advanced Materials & Nanotechnology: Investment Opportunity, Not Science Fiction

Breakthroughs in advance materials are happening every day. 

Whether it’s catalysts and solvents improving energy generation and storage or membranes for better water filtration and air purification; from materials that foster greater energy efficiency to nanomaterials for use in the latest clean technologies, advanced materials provide solutions to make products more efficient, less expensive, safer, and even longer lasting.

Join us for an informative and lively dialogue with industry experts, entrepreneurs and investors on the current state and future potential of this emerging growth sector.

Wednesday, February 13, 2013
11:00 a.m. – 2:00 p.m.
Morgan Lewis
1701 Market Street
Philadelphia, PA 19103

Advanced Materials & Nanotechnology: Investment Opportunity, Not Science Fiction

Featuring:
David Paratore, President and CEO, NanoSteel
Tucker Twitmyer, Managing Director, EnerTech Capital
Joseph King, Managing Director, DuPont Ventures
Michael A. DeSimone, President & CEO, DeSimone Group Investments

Moderated by:
Scott Edward Anderson, Global Marketing Director for Cleantech, Ernst & Young, and CAMA co-founder

For more information, contact Jennifer Cohen.

Register for this event

Sponsored by:

An Email from Santa Claus to Climate Skeptics: An Annual Green Skeptic Tradition

A few Christmases ago, I published this email from Santa, which arrived on the night before the night before Christmas. Readers had so much fun with it, it's become an annual tradition. Enjoy!

Happy Holidays!

Scott, aka The Green Skeptic

_______________________

TO: Global Warming Skeptics

FROM: Santa Claus

DATE: A few nights before Xmas

SUBJECT: My Christmas List

_________________________

This is Santa, writing from the North Pole. Soon I'll be gathering all the toys for all the good little girls and boys and packing them in my sleigh to begin our journey, our night of nights.

The reindeer, however, are starting to complain about hoof-rot. Apparently, they've been standing around in too much slush. This has put me in a decidedly prickly mood this Christmas.

You know me; I'm not a single-issue guy. I believe that as long as you are good, and I mean good for goodness' sake, you deserve some slack on the other stuff. I'm an equal opportunity distributor. I know whether you've been bad or good or just plain evil. You also know I'm not one to discriminate against one group of people or another, believers or non-believers.

But this year is different. This year, I'm making a few changes to my list. I'm checking it twice and have decided that the naughty include any one of you out there who do not believe in global warming. All you climate change skeptics out there, you are on the naughty list this year.

Oh, you know who you are. And I've got one special gift for you: Nothing but COAL. You like the stuff so much -- and it's such a big part of what's leading to climate change -- you might as well have bags and bags of it and nothing more.

Make no mistake. Global warming is happening. You don't have to show me any scientific reports, although some nifty ones have shown up in my email box lately, sent to me from the National Center for Atmospheric Research and the National Snow and Ice Data Center.

No, you don't have to convince me; I'm a believer. All I have to do is look out my window to my back yard, what's left of it! It's a soupy mess out there.

We usually have a good bit of ice up here at the North Pole -- and early. That's important, too; you see, every year the elves and I construct a temporary workshop up here where we make the toys and assemble the other goodies. The earlier the ice, the sooner we get started.

Although I have figured out a way to deliver the entire shipment of gifts on my list in one night, I still haven't perfected the manufacturing process. I can't speed it up. (Some of that I blame on the unions.)  We need all the ice we can get up here for there is no solid ground.

But this year, the ice cover was the lowest it's been in almost 30 years. And at least one of those science groups studying this stuff tells me that, according to their models, by 2040, we'll have mostly open water up here. (They sent me this short animation clip, which sends chills up my spine: Arctic Ice Melt.)

Mrs. Claus has even started looking for Houseboats on Craig's List!

So, dear boys and girls, you better not pout or cry or whine or deny climate change any longer. And I'm telling you why: because climate change is coming to town. Time's a wasting. We need to do something about this now, before it's too late. Or before I have to move all of my operations to the South Pole!

Here's wishing a carbon-neutral Christmas to all, and to all a good night.

S. Claus, North Pole

Related articles

• The war on Santa Claus (and Superman) (climateprogress.org)
• "Wikileaks releases alleged US Candid Assessment of Santa Claus, North Pole" and related posts (lifeafterjerusalem.blogspot.com)
• Santa Claus: All children will be rated by flying robots (guardian.co.uk)
• Texts, Web really do allow Santa to be everywhere (seattletimes.nwsource.com)
• Air Van Moving Company Confirms its Ties to the North Pole this Holiday Season (prweb.com)
• 9 Books About The 'Real' Santa Claus And The History of Christmas (PHOTOS) (huffingtonpost.com)
• 10 YouTube Videos That Prove That Santa Exists (socialtimes.com)

OMG, I Missed My Anniversary!

The humble pie is on me

Oh my God, I missed my anniversary!

November 24th, dear reader. November 24th 2004.

That was the date of my first post on The Green Skeptic. My 8th anniversary should have been acknowledged on the 24th of last month.

I completely missed it. Did you?

But I didn't post at all in November. I'm on track for my lowest number of posts since 2005.

It's not writer's block, lately, I just haven't been that inspired by what's going on in the great green (and clean) world.

Forgive me.

I could blame it on the trough of disillusionment. I could blame it on investors. I could blame it on the market. I could blame it on shale gas. I could blame it on a lot of things. But I'm the one to blame.

Frankly, I'm uninspired. And there is nothing worse than an uninspired blog post. Well, almost nothing.

In order to jump start my inspiration, I want to hear from you. What do YOU want me to write about? What do YOU want to hear from me? I'm not talking about PR pitches; I get way too many of those.

They usually start with something like, "Hey Scott Green Skeptic, The: You don't know me but I have a story idea for you about a game-changing technology. If you're interested in writing about this game-changing technology for Scott Greek Skeptic, The, please write me back and I'll give you access to blah, blah, blah..."

Write me something real. From the heart. Something that will inspire me to write and I'll try. I might fail, but at least I'll try.

Yours,

SEA

PS You can post your comments below or write to me at greenskeptic[at]gmail[dot]com.

Our Climate War: FRONTLINE's "Climate of Doubt"

We're in the midst of an uncivil "Climate War" that pits Climate of Fear vs. Climate of Doubt.

Last night I watched a program called "Climate of Doubt," FRONTLINE's hour-long take on the influences and influencers who have reshaped the climate change debate over the past five years.

It was decidedly one-sided, unfortunately, and painted the skeptics and questioners with the same brush as the tobacco lobby and other malcontents.

Some of the tactics they used may have been learned from smoke and mirror campaigns, but it doesn't make their questioning any less valid. (More on that later.)

I'm often asked whether I am a climate skeptic. After all, my blog is The Green Skeptic. My answer is always the same: No, I am not a climate skeptic. (I consider myself a moderate, (Teddy) Roosevelt Republican, those statements combined effectively put me out of the running for any political office.)

I believe the climate is changing, I've seen it with my own two eyes in places as far afield as Alaska, Indonesia, and even the northeast where I live.

But I also believe that skepticism is a hallmark of human nature and it should be applied in liberal (pardon the usage) doses to every human endeavor, whether business, environmental or intellectual.

Skepticism is also a healthy part of the scientific method as hypotheses are formulated, tested, and modified.

On the subject of the climate, my views are simple and I've said all this before here and in my appearances on FOX Business's Varney & Company:

1.) The climate is changing, but the true impacts are unknown, perhaps even unknowable;
2.) Some of that change is caused by man, but not all;
3.) We should focus on the cheapest ways to mitigate climate change while simultaneously insuring against the most likely potential changes that could have big impacts on our health and safety (changes in disease vectors, sea level rise near our coastal cities, impacts on food production); and
4.) There is huge potential investment opportunity in affordable solutions that may actually encourage prosperity not prevent it.

Now, back to my earlier comment about questioning.

The folks who are questioning the consensus of opinion or the validity of the science are neither necessarily wrong nor right. They may be looking at the data in ways that back up their arguments as much as anyone else who wants to prove a point. They may also be trying to deliberately confuse people about the issue, as the FRONTLINE program suggests, to create just such a climate of doubt.

Of course, as journalist John Hockenberry asked one of his interviewees last night, "What if you're wrong?"

The question could be asked about either side. Frankly, we won't know who is wrong or right until it's too late.

What really troubles me about the FRONTLINE program last night is that we've lost all foundation for rational, reasonable debate in this country. We have become a nation of blamers and attackers. Anything we don't agree with is shouted down rather than reasonably argued against. It happens on both sides of the issue and good people are getting hurt in the process.

There is a difference between passion and zeal, and we've lost sight of that difference.

We need to get back to rational, reasonable dialogue and a healthy skepticism and away from attack ads, smear campaigns, and trying to prove who is right.

We need to meet in the middle and develop cost-effective solutions to mitigate the impacts of even the most modest scenarios and, perhaps we'll end up promoting prosperity while insuring we're around to enjoy it.

We need to take a chill pill and create a climate of collaboration and put an end to this climate war.

Review: Before the Lights Go Out: Conquering the Energy Crisis Before It Conquers Us by Maggie Koerth-Baker

Something there is that loves a Midwestern pragmatist. And if a pragmatist is one who advocates practicality, then Maggie Koerth-Baker is a Midwestern pragmatist.

In her book Before the Lights Go Out: Conquering the Energy Crisis Before It Conquers Us , which I am woefully behind reviewing, Koerth-Baker, the science editor at the blog, Boing-Boing, serves up equal doses of pragmatism and practicality in a Midwestern voice that is as mellifluous as wind cascading over the plains -- or the blades of a wind turbine.

Although she opens her book with the sentence, "'Climate Change is a lie,'" Koerth-Baker is neither climate denier nor climate hawk, although I suspect she is closer to the latter.

But that opening salvo is part of telling the story of the Climate and Energy Project, an environmental activist group in her home state of Kansas, and its founder realization that "you don't have to care about climate change to care about energy."

And, Koerth-Baker argues, we better do something about energy.

"We're currently on a course to use 28 percent more energy a year in 2030 than we do now," Koerth-Baker writes. "If that comes to pass, we'll need more of everything: more coal, more nuclear, more oil, more gas, more wind, more solar, and a whole lot more money to pay for it all."

This is a practical, solution-oriented book. Koerth-Baker is a whizz at making complex concepts such as our national grid, Feed-in-Tariffs, and underwater hydroelectric generation simple -- and she's a good story teller too.

She also recognizes that, "no single energy solution is as good a solution as it sounds." Energy efficiency is great, but it can't solve all our problems. It's too easy to end up with too much or too little wind and solar, and other forms of generation have side effects and negative impacts, such as pollution.

The solution rests in changing the way we think about energy.

As Dr. William Moomaw of Tufts University's Fletcher School of Law and Diplomacy tells Koerth-Baker, "What we have to do is help people see that they don't really care about the energy and emissions. What they want is the services--light, base comforts, mobility, electronics."

Making the green option the default may also help, creating buildings and systems that make it easy to reduce energy consumption.

"Instead of worrying about how to change people," Koerth-Baker asserts, "you change the world around them." Such as the way the Navy has approached it in their Naval Air Station in Jacksonville, Florida, and other examples she cites.

In the end, Koerth-Baker, ever the pragmatist, is cautiously optimistic.

"This can work," she concludes her book. "This future can happen. Yet it won't simply happen on its own. Standing between us and the future of energy is an awfully big wall. Whether we can scale it will depend on how well we can plan and whether we have the willpower to follow those plans through."

Sound, practical thinking.