25 July 2013

July Hiatus: Andy Swan's "Make Some Noise"

While I'm on my July blogging hiatus, I'd thought I'd share with you a few posts from friends whose thought leadership I admire. Here's Andy Swan on "Make Some Noise":
Make some noise
When the facts are on your side, pound the facts. When the facts are against you, pound the table.
Some ideas don’t work.  The market isn’t ready for them or doesn’t want them.  You can tell when every “sale" is a grind.  The plow is just too heavy.
Admit it:  You’re already dead.
That’s when you get a little crazy.
  1. Radical shift.  Not to the product (if you think it’s good)…but to the process.  Break the rules. Complete change of target, price or distribution system.
  2. Make some noise.  Get loud.  Every piece of momentum gets a touchdown dance.  See who dances with you.
  3. Lever up.  Put everything into the one thing that works.  Everything. 
There is no excuse for a startup dying quietly.  
That’s pride.  Newsflash— she isn’t gonna dance with the guy slinking off in the corner.
Die loudly.