A new sustainability survey reveals that only 16 percent of U.S. consumers and 29 percent of Fortune 1000 executives believe that a majority of businesses are committed to sustainability. The Gibbs & Soell survey also finds that 54 percent of executives and 48 percent of consumers believe only "some" businesses are committed to “going green.”
The study, "2010 Gibbs & Soell Sense & Sustainability" (PDF) surveyed both U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment through sustainable practices, products, or services.
Read the article here and download the full report.
