06 December 2010

Climate Change Groups Need to Rethink Their Approach

Yesterday morning I awoke to NPR Weekend Edition Sunday's report on how climate groups are retooling their arguments for global warming. It was music to my ears.

(And, yes, once you get over the shock that I've been a loyal NPR listener for 20+ years, you can read on.)

"The number of Americans who believe that global warming is a scientific fact has been dropping, and environmental groups and climate scientists who say the evidence for warming is clear are scratching their heads over this reversal and scrambling to find a new strategy," the reporter Christopher Joyce noted.

He went on to point out that "now climate activists are doing some soul-searching about where they've gone wrong. For one thing, they've been preaching to the choir."

Surprise, surprise. It's something we've been saying here at The Green Skeptic for a long time. Climate change boosters (or "Climate Hawks," as they've tried to rebrand themselves lately; ugh) are preaching to the choir and their message has gotten increasingly strident and alarmist.

They are using fear as a motivator, which only goes so far. Fear breeds inertia.

Yet the fear-mongers continue to beat the fear drum. And by focusing on the most extreme threats and doom-and-gloom scenarios, they are losing credibility.

Another thing we've been saying here for some time was echoed by Alden Meyer, of the Union of Concerned Scientists, who told NPR that "climate activists need to offer solutions, not just problems."

"But old habits are hard to break," says Joyce.

We believe it is time for a pragmatic and practical voice to emerge on the issue – and to take the conversation Beyond Global Warming -- which is what we're trying to provide at The Green Skeptic.

Listen to the story here: NPR

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