Dr. Seuss Enterprises; especially if the beloved children's author, known for his creative use of the English language, coined the name.
So what was coal-gasification start-up LoraxAg thinking when they borrowed the name of one of the good doctor's much-loved characters? Let alone one that stands (literally) for the environment and "speaks for the trees."
Two weeks ago, bloggers at Wonk Room informed the owners of Dr. Seuss’s intellectual property of the company's "draping its coal-to-chemicals technology in truffula trees."
Now, the New York Times reports that Dr. Seuss' lawyer Karl ZoBell sent a cease-and-desist letter to the Massachusetts-based company.
Amazing the company's own lawyers didn't warn them that the use of this name might cause difficulty. Or perhaps they did and the company thought they'd just go on biggering and biggering despite the controversy.