26 March 2007

Innovation: "Zero is the New Black," Godin Says

Seth Godin notices when things are changing. Today, he's picking up on the buzz going around New York and "No Impact Man":

"The richest and best-educated people in our economy are shifting, and pretty quickly. They're just as willing to spend money as they always were, but now it's not focused on fancy organic stuff at the Whole Foods Market or giant bulletproof cars from Germany or private jet travel. Instead, the market is trying as hard as it can to spend time and money without leaving much of a trace," Seth writes. "I think this story has legs and is going to be around for a long time. Zero is the new black."

Read Seth's complete post: Seth Godin

Check out No Impact Man's blog

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