25 October 2005

World Series of Conservation?

It's not my Sox in the World Series this year. ("There's always last year," was the word in Red Sox Nation after the ALDS.) But I can't stop watching baseball. The White Sox have proven to be a formidable American League force, even at Minute Maid Park. Could it be another curse broken? Another Year of the Sox, albeit not of the scarlet variety?

All during this series -- imagine it as the series of the Chicago Climate Exchange versus Houston Big Oil -- I'm struck by the tenor of the commercials: the words "conservation," "fuel economy," and "fuel-efficiency" are filling the airwaves through advertising.

Of course, one expects Honda's claim to have the highest efficiency of any auto manufacturer, but then there's the very unlikely GMC, claiming its Envoy Denali has "fuel efficient technology" behind its massive front grille. Now that's be professional grade.

Here's Ford and Chevy duking it out over who provides more fuel economy in a full-size pickup. Then Ford listing its goals for hybrid and ethanol cars and trucks.

And Chevron talking about the future: "innovative technology," "alternatives" and "conservation." That's right, conservation. An oil company calling for conservation. At over $60 a barrel, I guess they can afford it. But it's made for an interesting twist between innings.

I've long thought that if there was money to be made in being green more companies would get on the bandwagon. Maybe we're heading for a tipping point?

And now, back to the game...

Categories: , ,

No comments: