How My Simple Purpose Statement Stays Fresh [Hint: It's Real]

My sons, Jasper & Walker, in Alaska, July 2008

“My goal is to catalyze innovation and investments that generate a new prosperity by improving our world, sustaining our environment, and generating profits.”

These words are posted at the very top of my LinkedIn profile and, come to think of it, these same words appear on the top of my resume as well. 

Yesterday, a new contact on the site noticed my words and commented on it, wanting to hear more. That got me thinking about its origins and relevance.

I remember writing this goal statement twenty years ago in a workshop led by one of my mentors, the consultant and philanthropy guru Simone Joyaux. I lived in Alaska, where I worked for The Nature Conservancy, and my first son had just been born. I sat on the board of a professional association there and we invited Simone to speak at our annual conference.

Envision the world you want to live in and the impact you want to have, Simone instructed us. Then think of your goal – in life, work or life and work – and how you might achieve that vision.

This is what I came up with, “to catalyze innovation and investments that generate a new prosperity by improving our world, sustaining our environment, and generating profits.”

I don’t remember editing it much after putting it to paper. Perhaps I tweaked it a little and smoothed out any rough edges, but it’s pretty much intact. And it stuck.

Every few years I revisit this goal statement, taking a fresh look. Should I rewrite it? Does it need updating? The goal is twenty years old. Does it still express who I want to be in the world?

Reviewing this purpose, however, I always end up recommitting to it. It’s still my goal, and has been on my journey since it was written -- from The Nature Conservancy to Ashoka to VerdeStrategy and, even at EY, where what I’ve done over the past five years touches several aspects of that goal.

Surprisingly, even at a big four accounting and advisory firm, I’ve been able to find work with purpose.

My work at EY over the past five years includes working with cleantech CEOs on their growth journey and developing a digital grid solution from a single smart metering engagement in South Africa to a partnership with Microsoft that will soon scale the solution around the globe and help utilities extend power to more people.

In the workshop Simone led, she also asked us to follow up our goal by stating how we get to the what; how we achieve our goal. Here’s how I put it:

“I do this by working with people committed to collaboration and breakthrough innovation, linking vision to action with people, and attracting and deploying capital to achieve results and lasting impact.”

Seems like a tall order, but when you break it down, it becomes clear:

1.) We’re better working together than at cross purposes, so finding others committed to collaboration and innovation is essential to move forward;

2.) Creating a vision is one thing, linking it to the action we will take ensures the vision has a chance to be realized; and finally,

3.) We can’t do anything without capital, so we better be able to attract it if we want to achieve results and lasting impact.

I’m proud of the fact that my goal statement – my purpose – hasn’t really changed in 20 years. It still represents the vision I have for the world and how I’ll show up in it. The vehicles I use and the people and organizations with whom I collaborate may change, but my purpose remains the same.

I’ll follow up this post with some real-world examples -- and thank my new contact for prompting me to think about my goal and purpose again all these years later.

Thrivancy: The Practice of Happiness

My apologies to those who have been looking for new posts from The Green Skeptic. I've been on a brief hiatus the past few weeks for the holidays and to sort out some personal issues. I'll be back at it soon.

Meanwhile, I want to share with you some words of wisdom from my good friend Jack Ricchiuto, whose new book, The Joy of Thriving is coming out on January 15th (to correspond with his 60th birthday). You can read more about Jack and his work at DesigningLife.com and @zenext and about the book at JoyofThriving.com:

Happiness: The New Face of Thrivancy

Jack Ricchiuto

In societies where success is measured in units of economic advantage, happiness is talked about more as pursuit rather than practice.

Even though the US has lost its world leader status in more categories than most faithful nationals are willing to admit, it still retains global dominance in how to make the symbols of happiness more significant than the experience itself.

Since the 1950s, personal wealth in the US has doubled and happiness has declined. People with over $125 million in net worth are barely happier than the norm. Americans making more than $10 million annually are not significantly happier than the average. In the US and globally, 75% of employees are unhappy in their work at annual costs of over $300 billion. In the meantime, the country launched by Puritans annually spends $1.2 trillion on things they don't need, yielding ephemeral satisfaction that wanes before the next cycle of the moon.

In the recent survey I conducted with 300 people from around the world, the happiest people report that happiness is about practice rather than purchase, doing rather than debt.

92% of the happiest people say that their happiness is about what they focus on in the present. 96% report that happiness is a choice and as a practice, it can be learned. All of the evidence from the neurosciences strongly agree.

Peer reviewed neuroscience research empirically demonstrates that individuals can be trained to be 25 percent happier through various training programs in six weeks. As much as marketers would like to have us believe, there is little empirical evidence that authentic happiness can be measured in square feet, per capita income or big boxes per square mile.

"We can make Gross National Happiness more inspiring and engaging than Gross Domestic Product."

All demographic variables combined, including age, sex, income, race, and education, are responsible for only 15 percent of the difference in happiness levels between individuals. From my research, happiness flows from the prime practices of appreciation, generosity, interest, lightness and easy.

Appreciation is a grateful and passionate heart. Generosity is sharing what brings mutual joy. Interest is discovering new people, spaces, and things. Lightness is a sense of aliveness. Easy is the grace of simple. At least one practice is possible in every moment of your life however it is.

Happy people savor the pleasure of moments. They do not limit life's simple pleasures by multitasking them into seconds rather than minutes. They are thankful and delighted in joyful vision of the future. In measuring abundance from a happiness perspective, they shift from net worth to net gratitude.

They freely offer and invite sharing what brings mutual joy without the strings of reciprocity. With a desire to liberate themselves from the clutter of anxiety in their relationships, they share more from generosity than reciprocity. Happy people know that generosity is not where we lose ourselves. It is where we find ourselves.

They love their questions for the wonder unpeeled. Each of us has a different tolerance and love of questions, mystery, and the unknown. The happiest people on the planet are ridiculously in love with their questions. They decide how interesting their life and world is.

They have a delicious sense of humor and play in the abundant space of serendipity. They love by the principle that life does not necessarily get better by taking everything, including ourselves, too seriously. Happiness becomes more accessible by making our smile the most worn item in our wardrobe.

They do whatever they can to turn difficult into easy and complicated into simple. They reclaim authorship over the way things are easy and difficult. It is clear to them that when we make things easier, we have more courage to take on what we call the impossible.

In the study I conducted, the number one source of happiness for the happiest people is by far the joy of discovering new people, places, and things. 67% of the happiest people believe you cannot become "too happy" and 80% report that if they did, it would lead to a greater life of being caring and passionate. As it turns out, happiness profoundly shapes the contours of our life and world.

In over 200 studies, author of "The How of Happiness," Sonja Lyubomirsky, and her research colleagues find that happiness leads to being more productive, generous, creative, courageous, realistic, passionate, resilient, and healthier. What other qualities do you want to have and have around you in your life, work, and world?

9/11 victims who practiced gratitude were the quickest to be resilient and return to optimism. Higher gratitude people are consistently more helpful toward others in their life, work, and communities.

University of Wisconsin-Madison neuroscience research shows that happiness practices restructure the brain in ways that elevate our set-points. Set-points are the normal levels of happiness we personally experience and do not change with any kind of welcome or unwelcome events.

Harvard studies tracking 4,700 people over twenty years find that happiness spreads across three degrees of connection in personal and social networks for up to a year. When we understand the power of networks and the contagious character of joy, it becomes clear that happiness is a personal, social, and political act.

Each additional happy connection in our life is worth an increase of 9% in happiness where a $10k raise would increase happiness by 2%. British researchers find that a single smile releases the same brain stimulation as 2,000 pieces of chocolate. University of California at San Diego study, researchers find that because of these dynamics, the increased happiness of a friend's friend is worth the happiness of a $5,000 raise.

All of this has important implications for how we think about happiness as practice in our life, relationships, workplaces, and communities.

Happiness has unique power beyond classic economic indicators. Now that we have the science to support the efficacy and possibility of happiness, we can have conversations about happy workplaces and happy communities. We can shift from average household income to average household happiness. We can make Gross National Happiness more inspiring and engaging than Gross Domestic Product.

The Joy of Thriving

No era since the beginning of recorded human history has been so poised for making happiness the prime indicator of our thrivancy. When happiness is finally understood as a practice, we start becoming more innovative in designing our personal and shared spaces for happiness as a design principle rather than naively expect it to be the byproduct of wishful thinking.

Happy communities have more civic celebrations than public hearings. Happy workspaces become vibrant cultures of talent engagement, discovery, and generosity.

The realization that happiness is not about things but about the practices of happiness, creates profound implications for the design of public policy, civic spaces, workplaces, social networks, technology. how we raise and engage the next generation, how we go about our well-being, and how we become a happier planet.

The promise is transformative. Happier people are better friends and lovers, leaders and peers, neighbors and citizens. When happiness becomes a choice, all kinds of new doors open up to our personal and collective thrivancy. --Jack Ricchiuto, author of The Joy of Thriving, reprinted by permission of the author.