15 August 2008

Clean Tech: Unlocking the New Green Economy

"How do we begin reorganizing the industrial economy?" Umair Haque asked in his Edge Economy essay "A Manifesto for the Next Industrial Revolution."

Haque answers his own question: "By using markets, networks, and communities to alter the way resources are managed: to weave a fabric of incentives for sustainable growth and authentic value creation into the economy – a new economic fabric that's meaningful to people."

I've been thinking a lot about this call to action while developing my new idea to "organize" (to use Haque's term) the green energy financing space. And I've been wrestling with the following questions (among others):

What would it take to infuse new DNA into the way green energy is financed?

Can we redraw the boundaries of value creation in the 21st century?

Can we expand the access to participation in this space?

Can we create a company that is based on the values of integrity, openness, transparency, and "a fierce embrace of what's good" (as Haque writes elsewhere)?

Can we create a company that develops incentives for people to reorganize and manage resources in a way that reduces the barriers to entry for most people?

I'm becoming obsessed by these questions and am trying to create a response to Umair's challenge.

I hope that what I'm working on with a few very smart people will help reduce or eliminate the "clear, durable, structural barriers to efficiency and productivity" in this space.

The pursuit of answers to these questions is one of the reasons I'm leaving Ashoka at the end of this month. I need to focus my time and energy on trying to explode the boundaries of value creation and unlock the new green economy.

Call me a fool, wish me luck – or come along for the ride.

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